Dear passionate and knowledgeable professional,
Working with clients on a 1:1 basis might have been what you were taught in school, and what you see everyone else is doing. Especially if you're just starting your career OR if you’re a licensed health professional with too many regulations.
But there’s a better way to build your business, work with clients, and make a name for yourself.
There’s a new way of building a health and wellness business.
The internet and social media have changed the game for us -- it's given us the opportunity to leverage our time and grow a business faster than ever before with the right systems & programs in place.
It’s true that after graduating as a Registered Holistic Nutritionist, I wasn’t prepared for all the hours I’d have to put into market my practice. Plus, all the unpaid hours I’d have to dedicate to create personalized protocols for my clients (the few I did manage to get).
I'll never forget my first month after I opened my nutrition practice in 2007. I was excited to start helping people and sharing everything I learned in school. I did the things you're supposed to do when starting a business—I rented an office, had a beautiful website, and got my business cards. And a month later… I had zero clients to show for it. (No joke!)
I eventually got clients, but I was still going into debt each month. I borrowed money from family to keep my practice running while I tried to figure it out. But that day never came.
I was frustrated, disappointed, and confused. I couldn’t wrap my head around it. I went to school, got the letters after my name yet clients were so hard to come by. I eventually had to terminate my clinic lease and go back to the gym I used to work at as a personal trainer.